Sometimes when reading an article, small things irritate me. This is a small snippet from an article on Star Trek’s opening weekend box office: Moore [Paramount vice chairman Rob Moore] said he expected the movie, which had a $140 million budget, should gross over $200 million total this summer, even with competition like “Terminator: Salvation” coming on May 21 and “Harry Potter and the Half-Blood Prince” arriving in theaters July 15.
Here’s what my small irritation is: I don't understand the "Harry Potter" comment. “Harry Potter” will open between “Star Trek’s” tenth and eleventh weekend – “Harry Potter” is opening midweek. By its eleventh weekend, “Star Trek” will be making less than one million for the weekend. That’s the nature of the beast in the film industry. (Just as an example, let’s take the big dog of last summer “Dark Knight.” In week eleven, it did only $1.7 million.) “Harry Potter” will have no impact on whether or not “Star Trek” will hit $200 million at the box office. It just makes me wonder if the mention of “Harry Potter” is just a plug for the movie.
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